Imagine you get the mail…usually its monthly bills. This one is different. Its a greeting card with a design that says ‘ we miss your business… and we appreciate your loyalty'.
You smile and begin showing everyone what you received. You then call and thank the person/company for their thoughtfulness.
This is a positive connection.
It leads to more business by way of a loyal customer/supplier. (Hint: Its also a great way to make b2b connections)
I am sure that all business owners or communication specialists would like this. A happy customer/supplier. Happy to be a part of a business that cares. Well, a handmade card can do that and a whole lot more.
How do they connect:
It gets their attention. In today’s world, things change fast. Capturing a customer’s attention can be challenging on a digital level. A handmade card makes them pause, look and appreciate that you took the time out to connect with them this way. As a result they reach out and connect with you. This is especially important when trying to establish/re establish connections. In today's world, "business is about standing out not fitting in".
The Resulting Effect:
- A lasting impression.
- The customer has a positive reaction
- Leads to extra business, loyalty and support.
When you give a handmade card to a co worker/employee, you are saying 'I care'. Thus begins a harmonious and long lasting working relationship.
Sometimes a co worker/employee may need some cheering up after getting challenging news. A physical card helps them cope better.
Printed vs Handmade
People often think that a printed card is the only solution. But a handmade card goes further as you can tailor it to that person's needs at the time. This is a great way to build mutual, positive working relations.
You can send handmade cards for the following occasions
- Christmas
- Event Invitations
- Customer Appreciation Days
- Admin Professional Day
- Birthdays
- Job promotions
- Company goals achieved or milestones reached.
- Cards to remind of upcoming events.
- New product announcements and more
Hope you enjoyed this week's blog post and feel free to leave me a comment. If you wish to share this blog post please email me at r_hamilton25@yahoo.com. Dont forget to also check out our website at www.sweetcherrycards.com for cards, new videos and announcements.
Have a great weekend!
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